chevy & GM truck history
On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Car Company in Detroit with William C. Durant and investment partners William Little and Dr. Edwin R. Campbell and in 1912 R. S. McLaughlin GEO of General Motors in Canada. Chevrolet first used the “bowtie emblem” logo in 1914. It may have been designed from wallpaper Durant once saw in a French hotel. Others claim that the design was a stylized Swiss cross, in tribute to the homeland of Chevrolet’s parents.