chevy & GM truck history

General Motors

General Motors was founded by William C. Durant on September 16, 1908, as a holding company for Buick. In 1909, GM purchased the Rapid Motor Vehicle Company, forming the basis of the General Motors Truck Company, from which the “GMC Truck” brand name was derived. In 1912, the marque “GMC Truck” first appeared on vehicles exhibited at the New York International Auto Show. Later “GMC” would become distinct as a division brand within the corporation, branding trucks and coaches; in contrast, the abbreviation for the overall corporation eventually ended up as “GM”.
General Motors Corporation
GMC Truck
1919 GMC Truck advertisement


1911 Chevrolet Logo
1914 Chevrolet Logo
1943 Chevrolet Logo

On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Car Company in Detroit with William C. Durant and investment partners William Little and Dr. Edwin R. Campbell and in 1912 R. S. McLaughlin GEO of General Motors in Canada. Chevrolet first used the “bowtie emblem” logo in 1914. It may have been designed from wallpaper Durant once saw in a French hotel. Others claim that the design was a stylized Swiss cross, in tribute to the homeland of Chevrolet’s parents.

Chevrolet Bowtie Logo
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